Hilary Covers The Look Magazine Fall 2016 & is the Newest Face of PKZ Zurich

Hilary has been chosen as the newest face of Multi-brand Swiss Sores PKZ (Paul Kehl) Zurich and covers it Women Fall 2016 Magazine issue.
She shot it in Vienna around June 2016.

Photographer: Marcel Gonzalez-Ortiz
Stylist: Kathrin Zobel

Hilary Rhoda Takes her Bike for a Spin in NYC on 25 August 2016

Model Hilary Rhoda takes her bike for a spin in NYC while running morning errands on 25 August 2016. Rhoda is perhaps best known for her work with the brand Estée Lauder and her 2009, 2010, and 2011 appearances in the Sports Illustrated Swimsuit Issue.

Sean Avery & Hilary Rhoda Talk for ET Canada

NHL player Sean Avery is teaming up with his wife Hilary Rhoda as the faces of Square One shopping centre for Fall/Winter 2016.

Sean Avery And Hilary Rhoda Model SquareONE #RelationshipGoals Campaign Fall 2016

Mississauga, Ont. shopping centre Square One is putting the spotlight on relationships with its new fall/winter campaign.

The mall, which recently completed a four-year $480 million redevelopment project, tapped Canadian ex-NHLer Sean Avery and model Hilary Rhoda to star in a video.

The real-life newlyweds are shown parading around a luxury home and sharing flirtatious moments. All the while, the couple shows off the designer threads available at Square One retailers including Holt Renfrew, Salvatore Ferragamo and Michael Kors.

The video is set to a cover of Sonny and Cher’s “I Got You Babe” by Caroline Vreeland.

As part of the campaign, Square One is launching the #RelationshipGoals social media contest, giving 10 couples a chance to win a romantic photo shoot at the shopping centre when they post an image of themselves using the hashtag.

“We wanted to work with a talented couple that really spoke to the aesthetic of the new luxury wing at Square One,” said Square One marketing director Toni Holley. “The concept of relationship goals, however, happened organically. We really weren’t planning that until we started working with Sean and Hilary on set. We saw how in love they are and we experienced their obvious chemistry and their life together.”

The video is running in Cineplex movie theatres and on in-flight entertainment with Air Canada, as well on Square One’s social media channels, online with a digital buy, and on digital screens in the mall. Print ads are running in magazines and newspapers in the Greater Toronto Area.

Square One worked with NKPR (its PR and creative agency) on the campaign.

Movers & Shakers: Hilary Rhoda

We are so excited to introduce model Hilary Rhoda as the face of our fall campaign, photographed by Claiborne Swanson Frank. Hilary is someone who truly embodies Veronica Beard. She is all things cool, classic and chic and one of the nicest people you’ll ever meet. We shot with her out in Easthampton in freezing temps on her birthday (!) and had the best time. Check out everything she has to say about style, success and her favorite Veronica Beard pieces below.

NAME & OCCUPATION:
Hilary Rhoda, Model & Actress

FIRST THING YOU DO IN THE MORNING:
Kiss my husband and my dogs.

BEST ADVICE YOU’VE EVER RECEIVED:
Be humble.

DESCRIBE YOUR STYLE:
Classic, Comfortable, Structured
FAVORITE CAMPAIGN LOOK:
I love the jackets with the dickeys in them because they’re so versatile and structured – and you can make two different looks out of one piece. It will go with everything I’m wearing this fall.

DESCRIBE VERONICA BEARD IN ONE WORD:
Timeless
THREE THINGS YOU ARE PASSIONATE ABOUT:
Health, Fitness, Acting

ONE THING YOU NEVER LEAVE THE HOUSE WITHOUT:
My iPhone.

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WHAT MAKES YOU FEEL CONFIDENT?
Taking care of myself, working out, and being productive and busy.

SECRET TO YOUR SUCCESS?
Stay humble, work hard for what you want, set goals for yourself, take care of your body, and be vulnerable, because the best opportunities come when you might be too nervous or scared to try something new. Take those risks!

STYLE ICON:
Olivia Palermo

GUILTY PLEASURE?
Eating chocolate in the morning with my tea.

MOST MEMORABLE MOMENT ON THE CATWALK?
Walking for John Galliano in both his own show and in the Dior Couture shows he designed. It always made me feel very emotional, like I was going to start crying on the catwalk because of how passionate he was for all of his clothes. it was a beautiful thing to witness and be a part of.

FAVORITE CAMPAIGN LOOK:
I love the jackets with the dickeys in them because they’re so versatile and structured – and you can make two different looks out of one piece. It will go with everything I’m wearing this fall.

DESCRIBE VERONICA BEARD IN ONE WORD:
Timeless
CAMO OR LEOPARD?
Leopard

RED LIP OR SMOKY EYE?
Red lip

UPTOWN OR DOWNTOWN?
Downtown

Hilary in Ferragamo & Sean at SquareOne Fall/Winter 2016 #RelationshipGoals Campaign Private Screening

Model Hilary Rhoda and former NHL player Sean Avery attend the Square One Fall/Winter 2016 #RelationshipGoals Campaign private screening at Square One Shopping Centre on August 17, 2016 in Mississauga, Canada.